The Tourism Authority of Thailand  has joined forces with New York style label 3.1 Phillip Lim to unveil “Blooming Lotus: 3.1 Phillip Lim x Superb Thailand.” Impressed by the gorgeous visuals and cultural attract of HBO’s The White Lotus Season 3, this collaboration merges excessive style with wanderlust, spotlighting Thailand’s vibrant tradition, creativity, and luxurious journey experiences.

A Restricted-Version Capsule for the Fashionable Explorer

On the coronary heart of this partnership lies an unique, limited-edition assortment that channels the easy class and unique great thing about Thailand. Designed to mirror the nation’s lush landscapes, bustling streets, and serene temples, the lineup options simple to put on items like a smooth ribbed tank and capri pants for easy daytime stylish, a graphic T-shirt and bomber jacket for transitional layering and a tote bag, duffle journey bag, and cap—excellent for jet-setting in fashion.

The place Style Meets Journey

“Launching this marketing campaign in New York is only the start,” shared Chompu Marusachot, Director of TAT New York. “We’re thrilled to collaborate with 3.1 Phillip Lim as our design companion and Goway Journey as our tour operator. This fusion of style and journey invitations explorers to expertise Thailand by a contemporary, trendy lens.”

The gathering is designed for each journey—whether or not wandering by Bangkok’s night time markets, unwinding at a luxurious wellness retreat, or exploring Chiang Mai’s temples. To enhance the style line, Goway Journey will curate unique “Should-Do” Thailand experiences, permitting vacationers to seamlessly e book their dream getaway.

Wellness, Tradition & Holistic Journey

Thailand’s world-renowned wellness and spa tradition additionally takes middle stage on this marketing campaign.“From the well being advantages of Thai delicacies to the rejuvenation of historical therapeutic massage strategies, Thailand affords unparalleled wellness experiences,” famous Anoma Vongyai, Director of TAT Chicago. To deliver this imaginative and prescient to life, TAT will host an intimate wellness and yoga occasion in Toronto, showcasing how the gathering harmonizes with Thailand’s holistic journey ethos. Attendees will expertise the intersection of style and well-being, reinforcing why Thailand stays a prime luxurious vacation spot.

A Celebration of Craftsmanship & Tradition

For 3.1 Phillip Lim, this collaboration is a pure extension of its design philosophy. “We’ve all the time celebrated tradition, craftsmanship, and storytelling by style,” mentioned Wen Zhou, Co-Founder & CEO of three.1 Phillip Lim. “This assortment is a tribute to Thailand’s breathtaking magnificence, as seen in The White Lotus Season 3. We’ve crafted a necessary wardrobe for the curious adventurer—easy, elegant, and prepared for discovery.”

Store the gathering: 31PhillipLim.com (Dwell April 24, 2025)

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Kimberly Fisher




Kimberly Fisher is a Pursuitist contributor, and a contract author that has been revealed in over 50 publications together with Huffington Submit, Simply Luxe, Sherman’s Journey, Ocean View, Luxurious Life UK, USA At present and extra. (Disclosure: Kimberly is beneath contract with Casa Del Sol Tequila).