The grand opening of its first-ever worldwide and everlasting retail retailer at Westfield London in December marked an necessary milestone for Saudi-born womenswear model, Leem.

The transition to a everlasting, 1,100 sq. ft. retailer is a testomony to the model’s rising ambition to extend its footprint internationally, with plans for added areas and an enhanced on-line presence on the horizon.

This thrilling feat follows the overwhelming success of its launch on the Selfridges web site in 2022, being the primary Center Japanese trend label to be retailed on the web site and its rising demand from the current pop-up at Westfield prior to now 12 months.

“We’re thrilled to announce the opening of a brand new everlasting retailer at this iconic location,” mentioned Miles Younger, Leem’s Managing Director

“This milestone is a crucial step in our development plans throughout the UK and displays our dedication to delivering timeless trend. We now have been really overwhelmed by the constructive response from our prospects, inspiring us to create an elevated buying expertise that embodies the center of our model.”

With fashionable and inexpensive items tailor-made for in the present day’s fashion-conscious girl, Leem invitations buyers and trend fans to discover Westfield’s elegant retail area, and uncover the model’s up to date, globally-inspired collections.

Positioned on the bottom ground, the shop has been designed to replicate Leem’s core aesthetic: smooth and minimalistic with a tonal color palette. Ground-mounted fixtures and rose gold metalwork create a chic but trendy setting, with ambient heat enhancing the general buying expertise. Buyers are welcomed by curated shows, daring marketing campaign photographs, and welcoming seating areas that elevate the in-store expertise.

The brand new 12 months additionally sees bigger retail partnerships for Leem with key strategic strikes within the GCC area and European market. Aiming to be extra accessible, Leem’s newest collections proceed to develop with Ounass and Bloomingdale’s Dubai and can quickly be seen regionally on Harvey Nichols Doha and Bloomingdale’s Kuwait whereas increasing in worldwide markets with Cult Mia and Burresi, a luxurious trend retailer in Germany.

Leem’s rising presence displays its dedication to turning into a key participant within the world trend business, solidifying its place as a pioneer of Saudi trend on the worldwide stage.

For extra data, please go to www.leem.com.