French luxurious jewelry firm Van Cleef & Arpels pays tribute to its enduring legacy and the spirit of Ramadan with a celebration of the enduring Alhambra assortment within the Holy Month.

Since its creation in 1968, the Alhambra motif has symbolised concord and luck, delivered to life via the Maison’s craftsmanship and experience in gem stones. This 12 months, the gathering is enriched with the addition of a 20-motif Classic Alhambra necklace in blue agate, a Center Jap unique of timeless class. Its radiant blue agate and heat yellow gold come collectively in a placing design, reflecting Van Cleef & Arpels’ mastery in combining supplies in addition to its dedication to excellence in craftsmanship.

As a part of this celebration, Van Cleef & Arpels has partnered with the Franco-Turkish animation directing duo, Burcu and Geoffrey, to create a devoted marketing campaign. Combining Burcu’s ardour for illustration and Geoffrey’s experience in 3D animation, the duo has crafted a collection of poetic visuals impressed by the celestial great thing about Ramadan. They intertwine pure components with the Alhambra motif, making a dreamlike panorama that enhances the gathering’s refined aesthetic.

The 360-degree marketing campaign additionally highlights the Classic Alhambra reversible ring in blue agate, launched in 2024. This revolutionary creation contains a double-sided design, combining guilloché yellow gold and a central diamond with luminous blue agate. The intricate particulars of the piece exemplify the Maison’s dedication to innovation and artistry.

With its enduring legacy and trendy imaginative and prescient, Van Cleef & Arpels continues to enchant wearers throughout generations, providing creations that remember magnificence, craftsmanship, and the enjoyment of significant design. This Ramadan, the Maison provides a rediscovery of the Alhambra assortment, reimagined with class for the Center East, and guests are welcomed to the Maison’s Les Salon Dubai Opera Boutique to find its new patrimonial exhibition – The Alhambra: A Story of Luck since 1968 – that celebrates the enduring class of the enduring assortment.

@vancleefarpels