An immersive exhibition – titled 5 Threads, 40 Years – to rejoice 4 a long time of its iconic Arnica material is being held by Italian luxurious style home ETRO at its boutique in Brera throughout Milan Design Week 2025.

5 vibrant threads – yellow, inexperienced, purple, turquoise and white – are woven right into a Paisley jacquard that, as soon as put via a particular coating course of, turns into a cloth proof against put on and tear, in unexpectedly natural, earthy tones.

That is Arnica, each materials and sample, a logo of the deepest essence of ETRO, for forty years. Born by absorbing the important pressure of Indian Paisleys – the one sample within the ETRO repertoire that has by no means modified, the Arnica motif is a cultural connector.

Solely a journey can rejoice different journeys, and that is what ETRO is doing, throughout Design Week, with the exhibition 5 Threads, 40 Years: an emotional and narrative journey on a quest to find Arnica, from its origins within the creativeness to the design and manufacturing course of, culminating in its transformation into timeless objects.

The venue for the occasion is the ETRO boutique on By way of Pontaccio in Milan: within the coronary heart of Brera – an space carefully linked with the origins and the wandering spirit of the model, with its ties with radical and inventive tradition. Three rooms plundered in darkness, are linked by steady carpeting that swarms with the unmistakable sample: from the creation (The Creation) to the icon (The Icon) and to the journey it takes (The Journey). All the things comes collectively in a stream that’s as steady because the merging of the Paisley drops; every customer can select learn how to discover the rooms, or in what order.

The story of Arnica is an journey that weaves collectively the enchanted territories of nature and artwork. The trunks and suitcases of The Journey function each bodily and symbolic objects that protect the reminiscences of all the things that ETRO has seen, studied and picked up over time throughout its travels.

These traces find yourself on Gimmo Etro’s desk, which is on the centre of The Creation: there the sample takes form, then passing to weaving and at last to coating, a transformative course of that infuses Arnica with resistance and protects its vivid colors, hiding them.

Arnica stays distinctive and unmistakable, and The Icon bears witness to and celebrates this via a collection of creations that transcend time and traits, whereas capturing the second. Since each self-respecting journey contains stops – whether or not for contemplation or easy regeneration – guests can be supplied with a stool made from Arnica that may accompany them within the additional stops of Design Week, and of their lives.

The exhibition is open to the general public and runs from April 8-13.

@etro