A Daring New Period – Ohlala Bahrain
Tommy Hilfiger is the Cadillac Method One Workforce’s official attire companion and way of life sponsor in a newly-announced, multi-year partnership.
The approaching collectively of two American icons ushers in an thrilling new chapter for each manufacturers as they create their shared legacy of daring innovation and vibrant design to the worldwide Method One stage.
Recognized for exhibiting up in defining cultural moments throughout trend, artwork, music, leisure and sport for over 40 years, Tommy Hilfiger continues its legacy of daring collaborations throughout leisure and sport. The model brings its spirit of fashiontainment to F1 at a time when the game’s recognition is at an all-time excessive. Celebrating the arrival of Cadillac Method One Workforce as the primary new addition since 2016, the partnership units the stage for a contemporary period of fashion, power and storytelling within the sport.
“Two icons. One imaginative and prescient. A daring new period of American motorsport,” stated Tommy Hilfiger.
“We’re proud to proceed our Method One story alongside TWG Motorsports and Cadillac. We share a imaginative and prescient to honour the heritage of F1 whereas pushing it ahead – celebrating the place we come from, and reimagining the place we will go. As the game’s presence across the globe continues to soar, there’s by no means been a greater time to dream large, and present the world what an American crew can carry to the grid.”
In March, the Cadillac F1 Workforce obtained ultimate approval to hitch the head of motorsport. Shaped by TWG Motorsports and Normal Motors, the crew brings collectively a legacy of engineering excellence and a shared dedication to innovation and efficiency – representing a daring new chapter in American participation on the worldwide Method One stage.
“We’re an American crew representing some of the iconic American manufacturers of all time,” stated Cadillac Method One Workforce Principal Graeme Lowdon.
“Tommy Hilfiger, too, is an American icon, and the model’s legacy in Method One is unmatched. As we carry a daring new imaginative and prescient to the paddock, this partnership really displays the spirit of what we’re constructing. Collectively, we’re not solely racing, however driving innovation that may form the way forward for each leisure and engineering.”
Lea Rytz Goldman, World Model President, Tommy Hilfiger, added: “From the very starting, leisure and sport have been a part of our model’s heritage.
“By doubling down in motorsport, we’re excited to current a contemporary expression of what’s doable when trend evolves on the pace of popular culture. This iconic partnership continues our legacy of breaking boundaries, bringing fashion to the grid, and driving the way forward for Method One.”
Dan Towriss, CEO of the Cadillac Method One Workforce, stated: “Tommy Hilfiger is an American authentic, and we’re proud to welcome them as our first official companion.
“This collaboration represents the fusion of two daring, modern manufacturers – the place efficiency meets iconic fashion. As we construct a crew that displays American ambition on the worldwide F1 stage, this partnership units the tone for what’s forward.”
Tommy Hilfiger brings greater than three many years of expertise within the sport, having written the playbook on how trend reveals up on the grid. The Cadillac F1 Workforce, backed by TWG Motorsports and Normal Motors, enters with deep racing roots and a lifestyle-led perspective – championing the dream of a brand new all-American crew constructed to compete on the highest degree.
The partnership consists of crew kits that includes the model’s signature design and iconography, with the Tommy Hilfiger brand proudly displayed on the automotive, driver fits and helmets. Fanwear collections may also launch, fusing Tommy Hilfiger’s Prep Made Trendy aesthetic with the performance-driven codes of the Cadillac Method One Workforce – difficult conference and setting a brand new normal for way of life partnerships within the sport.
Over its 40-year historical past, Tommy Hilfiger has constructed a singular legacy the world over of sport – partnering with athletes and occasions throughout aggressive crusing, golf, snow sports activities and soccer. A lifelong Method One fan, Hilfiger’s ardour started as he peered via the fences at Watkins Glen racetrack, as soon as house to the U.S. Grand Prix. That keenness developed right into a decades-long involvement.
For the reason that ’90s, Tommy Hilfiger has sponsored Workforce Lotus, Ferrari, and Mercedes-AMG F1®, and collaborated with Sir Lewis Hamilton to push the boundaries of sport and magnificence. At present, the model continues to interrupt new floor with F1 The Film and The APXGP Assortment, fronted by Model Ambassador Damson Idris. Reinforcing its dedication to breaking conference, Tommy Hilfiger additionally sponsors F1 Academy and rising star Alba Larsen — championing inclusivity and putting ladies on the forefront of the grid.