Hodari Is Playfully Naughty in ‘Goma Periods’ (Premiere) » PopMatters
Hodari is “Iradoh” spelled backwards – a wordplay on “irado”, Brazilian slang for one thing dope or badass, although it actually means “offended”. This duality of naughty playfulness and uncooked emotion runs by way of Hodari’s music. Based mostly in Brasília, the capital of Brazil, Hodari is a singer, songwriter, musician, and mannequin whose music lies on the intersection of R&B, pop, and MPB, grounded in intercourse enchantment and introspection.
In his episode of Goma Periods, premiering completely right here on PopMatters, Hodari delivers stripped-down performances of “Sem Menage”, “S.E.X.O.”, and “Siricutico”, from his Latin Grammy-nominated album Hodari (2022). Alternating between acoustic and electrical guitar, the set appears like a sonic diary of intercourse and trendy love. Filmed within the sunset-lightened intimacy of an residence, the Goma Periods episode frames Hodari as each performer and narrator of his emotional world as he strikes from room to room, creating a visible language that mirrors the vulnerability of his lyrics.
Goma Periods is a cinematic music mission created by Brazilian filmmaker Gabriel Cupaiolo (aka, KVPA) within the very residence the place he lived in downtown São Paulo – an area that, through the years, has hosted iconic Brazilian artists like Mano Brown, Thaíde, and Hermeto Pascoal. This inventive vitality impressed the mission’s idea: to seize intimate and genuine performances in a homey, artistically charged atmosphere.

The sequence displays this imaginative and prescient by mixing stay music and documentary filmmaking by way of KVPA’s authorial perspective, as Hodari himself notes in his episode. Greater than 10 Goma Periods had been filmed in that residence, starring artists similar to Bruno Berle, Gustavo Bertoni, and Rachel Reis.

Hodari’s Goma Periods was filmed in 2024, between the discharge of Hodari (2022) and Iradoh (2025). His most up-to-date album continues his signature model: sultry, horny, with compositions that come up from the organicity of the voice and guitar mixed. The documentary gaze of Goma Periods captures this very essence of Hodari: voice, guitar, pores and skin, and soul.