Reinforcing A Shared Luxurious Pedigree
Globally famend British skincare model ELEMIS has shaped a multi-year worldwide partnership with Aston Martin, the ultra-luxury excessive efficiency marque behind a number of the world’s most iconic vehicles, with the collaboration bringing collectively two of the UK’s most celebrated manufacturers, united by a heritage of expertise, innovation, and efficiency.
Because the Official Skincare Companion of Aston Martin, ELEMIS will host premium skincare experiences at Aston Martin occasions and flagship areas all over the world. Co-branded activations and bespoke product launches will mirror the manufacturers’ shared dedication to high quality, precision, and innovation.
Rooted in British heritage but forward-looking in imaginative and prescient, this partnership redefines the usual for luxurious life-style collaborations. From high-octane to spa leisure, Aston Martin and ELEMIS type the perfect partnership to carry collectively exhilarating experiences with a chance to unwind and chill out.
The partnership debuted on the Goodwood Pageant of Velocity, the quintessentially British motorsport celebration held within the beautiful parklands of Goodwood Home. ELEMIS was current on the official Aston Martin Hospitality Lounge, providing VIP purchasers, media and creators an indulgent second of self-care following a day of exhilarating, high-speed experiences.
Contemporary from its profitable launch on the British Grand Prix, the ELEMIS Pores and skin Spa Airstream made its second cease on the Goodwood Pageant of Velocity. This tradition-designed cell spa offered visitors with a haven of calm amid the adrenaline of the Hill Climb, that includes in-depth pores and skin evaluation, personalised skincare consultations, categorical therapies, and a curated edit of Professional-Collagen favourites and unique, performance-driven collections.
In August, the partnership will proceed on the prestigious Pebble Seaside Concours d’Magnificence, the place ELEMIS will unveil a luxurious Pop-Up Spa on the unique Aston Martin Home. Additional activations will likely be revealed within the coming months.
The partnership marks a daring new chapter for each manufacturers as they broaden their world presence and set a brand new benchmark on the intersection of life-style and efficiency.
“At ELEMIS, we’ve all the time believed in delivering excellence by way of innovation, craftsmanship and care, values we share with Aston Martin,” mentioned Sean Harrington, ELEMIS Co-Founder & CEO.
“This partnership represents a robust assembly of minds, marrying modern skincare with high-performance vehicles. Collectively, we’re creating immersive, sensorial experiences that redefine trendy luxurious for a worldwide viewers.”
Stefano Saporetti, Director of Model Diversification at Aston Martin, added: “I’m excited to announce this modern new partnership.
“By integrating premium skincare experiences at our occasions and flagship areas, we’re not simply enhancing the holistic luxurious life-style related to Aston Martin; we’re additionally attracting new audiences and reinforcing our shared British luxurious pedigree.
“The bespoke activations at Goodwood and Pebble Seaside are precisely the sort of high-touch, experiential engagements that resonate with our purchasers, reflecting the shift in luxurious from possession to unforgettable experiences.”