French luxurious style home CHANEL has launched two fascinating collections – the J12 BLEU Assortment and the Blush Watch Capsule Assortment – at Watches and Wonders Geneva 2025.

The J12 BLEU Assortment celebrates the twenty fifth anniversary of the long-lasting J12 watch, includes a gorgeous matte blue ceramic design – a hue developed over 5 years to attain a shade that’s virtually black but uniquely blue – and contains numerous fashions, such because the J12 BLEU 33mm and 38mm, that are adorned with blue sapphires, and a tourbillon mannequin displaying intricate mechanics.

The Blush Watch Capsule Assortment, a full of life tribute to artistry and color, is impressed by CHANEL Magnificence and options shades like lacquer reds, sculpted gold and powdered pink, merging the world of make-up with timekeeping. Playful and expressive, the designs replicate Gabrielle Chanel’s perception in magnificence as freedom.

The J12 BLEU Assortment

For the primary time ever, CHANEL attire its iconic watch in blue matte ceramic. Twenty-five years after the J12 revolutionised the watch trade – the black version launched in 2000 and the white in 2003 – the J12 BLEU explores a brand new territory the place the skilled savoir-faire of the CHANEL Manufacture offers rise to a sequence of outstanding creations in an unique color.

Deep and matte. Intense and distinctive. CHANEL creates the J12 Bleu, giving this emblematic watch a ceramic hue that’s as unique as it’s highly effective. Though blue has all the time been a part of the Home’s palette, current in style, magnificence and even of the jewelry bins of the 1932 Bijoux de Diamants assortment, it’s interpreted in the present day in a brand new shade solely made for watchmaking.

“In the middle of 25 years, CHANEL has elevated ceramic to the extent of a valuable materials” mentioned Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio. 

“The artwork of ceramic is undeniably CHANEL watchmaking and our excellent savoir-faire: it’s an inspiring materials that, because of the genius of our engineers, gives an unlimited inventive enjoying area.”

It took 5 years of analysis for the CHANEL Watch Manufacture to develop the J12 BLEU’s unique hue, demonstrating absolutely the mastery of the manufacturing strategies of this refined materials that’s scratchproof, extremely resistant and sturdy.

“I dreamt of giving a color to black, of illuminating it with blue. The ultimate alternative of this specific blue was like an epiphany” Arnaud added. 

“I wished a blue that has a rigorous magnificence, a blue that’s almost black or a black that’s almost blue.”

The J12 BLEU bears witness to the excellence of the CHANEL Watch Manufacture craftsmanship, completely mastering the event and manufacturing means of this singular blue ceramic.

A blue that reveals its a number of sides with the play of sunshine, adorns 9 new creations combining radiance and discretion, excellence and precision. A set of 9 watches, a few of that are set with shiny blue valuable sapphires, is casting the highlight on the J12 BLEU.

The Blush Watch Capsule Assortment

The CHANEL Watchmaking Creation Studio pays tribute to a different world that firm founder Gabrielle Chanel reinvented: Magnificence. Free and daring, the CHANEL Blush Watch Capsule Assortment instils a strong vitality to all its watch collections. Vibrant in color and spirit, this set of valuable watches captures the essence of this universe, transcribing its palette and textures into the artistry of latest watchmaking.

A century forward of her time, Gabrielle Chanel modified the codes of perfume and cosmetics by launching the N°5 fragrance and a remarkably refined make-up line within the Twenties. It was as if these powders and lipsticks, positioned into black lacquered circumstances, disregarded color to higher reveal it. It is a multifaceted duality that Arnaud has chosen to use to watchmaking.

“The visible language of CHANEL Magnificence creations is each fascinating and graphically very inspiring,” he defined.

“I’m drawn to the authoritative magnificence of those objects – their refined structure, their putting, deliberate geometry; the depth of black lacquer that intensifies the richness of a crimson hue or the softness of a powdered pink.

“There may be an aesthetic dimension akin to inventive composition in these CHANEL creations. These palettes, pencils, brushes, pigments, and textures – so intrinsic to the artwork of positive watchmaking – impressed me to ascertain connections with inventive actions equivalent to Dripping Artwork and Pop Artwork.

“Why not put make-up on time to make it extra lovely? This imaginative and prescient of magnificence turned the heartbeat of your entire assortment”

Impressed by the vitality of the color palette designed by CHANEL’s Make-up Artistic Studio, the CHANEL Blush Watch Capsule Assortment consists of a sequence of timepieces that showcase the inventive energy of color and distinctive métiers d’artwork craftsmanship.

Dusted with pink, shaded with pink, embossed like eye shadows, randomly splashed, colors turn into a fully-fledged, residing materials that the CHANEL Watchmaking Creation Studio makes timeless, because of the savoir-faire of the Home.

Grand Feu enamel, decal and pad printing on the dial, ethereal setting, miniature portray, gold sculpting… the richness and variety of the métiers d’artwork highlighted on every watch offers this assortment its distinctive attract whereas elevating the symbols of CHANEL Magnificence to the standing of true jewels.

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