For her first launch of the summer time, London-based singer, songwriter, and producer Geo Baddoo turns the highlight inward. “Look At Me,” produced in collaboration with German beat-maker Tytanium, arrives as a concise assertion on self-acceptance in an period of everlasting efficiency.

The monitor follows the warmly acquired “My Flip,” and it retains the qualities that earned Geo mentions from COLORS and VIBE: clear, soulful vocals and writing that blends reflection with quiet resolve. The place “My Flip” explored the choice to step ahead, “Look At Me” examines how one can keep grounded when you do.

Musically, the one balances familiarity and freshness. Tytanium’s manufacturing leans on a supple four-on-the-floor pulse, a muted synth-bass line, and calmly syncopated guitar thrives that nod to Nineties deep home with out slipping into pastiche. Delicate jazz chords color the verses, whereas a measured drop within the refrain leaves room for Geo’s voice to stretch.

Her layered harmonies—mushy however intentionally positioned—create a way of intimacy that contrasts with the track’s critique of surface-level interplay. It’s polished sufficient for summer-evening playlists but carries ample dynamic restraint to reward headphone listening.

Lyrically, Geo retains her focus tight. Strains corresponding to “I don’t wanna cover anymore” and “I’d shine like a star in case you let me” communicate to the stress between visibility and vulnerability: a theme she says crystallised after a visit to Los Angeles, the place she observed how “everybody gave the impression to be performing a model of themselves.”

Somewhat than condemn social media outright, she centres the private value of fixed comparability. The chorus capabilities much less as a plea for consideration than a problem: if the gaze is inevitable, how does an artist—or any particular person—retain company inside it?

The one additionally provides perception into Geo’s broader inventive path. Raised in Somerset with a home-studio upbringing and formed by influences starting from Mary J. Blige to David Bowie, she has steadily constructed a repute for fusing traditional soul timbres with modern manufacturing. 

Performances at venues corresponding to London’s Union Chapel and Brussels’ Ancienne Belgique have underscored her reside credentials, whereas her invitation to tour with The Teskey Brothers highlighted the crossover attraction of her understated stage presence. “Look At Me” suggests the subsequent part will contain deeper thematic focus somewhat than drastic sonic reinvention—a method that enhances her measured, introspective fashion.

Whether or not it finally serves as a stand-alone summer time single or previews a bigger physique of labor, “Look At Me” reinforces Geo Baddoo’s dedication to writing songs that sit on the intersection of vulnerability and composure.

By pairing a dance-floor-friendly groove with lyrics that interrogate the pressures of digital life, she manages to maintain the dialog private, steering away from alarmist rhetoric whereas nonetheless acknowledging the noise. It’s a monitor that invitations listeners to maneuver—and, maybe extra critically, to pause lengthy sufficient to determine which model of themselves is value displaying the world.

Take heed to “Look At Me” beneath!