Glossier was based in 2014 by Emily Weiss, who envisioned a magnificence and skincare firm constructed on a skin-focused, constructive philosophy. The model shortly gained recognition for its refreshing strategy to magnificence, specializing in inclusivity, transparency, and a customer-first mentality. As Emily Weiss places it, “Being trustworthy and genuine pays off.”

A Buyer-Centric Method to Magnificence

Glossier has redefined the sweetness trade by leveraging the ability of its group and word-of-mouth suggestions. By emphasizing simplicity and self-expression, the model has cultivated a loyal fanbase. Their merchandise have fun pure magnificence and are designed to boost, not masks, the wearer’s options.

Areas and Availability

Glossier operates two flagship shops in Los Angeles and New York Metropolis, providing immersive, Instagram-worthy buying experiences. Along with these everlasting areas, the model regularly opens pop-up shops in varied cities, creating distinctive alternatives for purchasers to have interaction with Glossier’s ethos. For these unable to go to in individual, Glossier’s on-line retailer at glossier.com is at all times open, making their full vary of magnificence and skincare merchandise accessible worldwide.

Dedication to Sustainability and Ethics

Glossier proudly upholds a cruelty-free and honest commerce ethos, striving to make sure their practices align with moral and sustainable values. In recent times, the corporate has made important strides towards changing into extra environmentally accountable.

Emily Weiss emphasizes, “As an organization, we’re making an ongoing dedication to the surroundings, our clients, and our staff that we are going to at all times search to enhance and innovate with regards to our merchandise, packaging, and operations.”

Listed below are some key initiatives:

  • Sustainable Packaging: Glossier has decreased single-use plastics and launched refillable choices for choose merchandise.
  • Carbon Footprint Discount: The model works on decreasing emissions throughout their provide chain.
  • Eco-Pleasant Elements: They prioritize responsibly sourced and biodegradable elements.

What Makes Glossier Distinctive

Glossier’s merchandise are acknowledged for his or her light-weight, easy-to-apply formulation that ship a “your pores and skin however higher” end. The model has turn into synonymous with its signature millennial pink hue, a logo of recent minimalism and playful class.

Their choices cater to a variety of pores and skin tones and kinds, making magnificence extra inclusive. A few of their best-loved merchandise embrace:

  • Boy Forehead: A grooming pomade that effortlessly shapes brows.
  • Cloud Paint: A gel-cream blush with a pure, buildable tint.
  • Milky Jelly Cleanser: A delicate but efficient face wash appropriate for all pores and skin sorts.

A Digital-First Expertise

Since its inception, Glossier has embraced a digital-first strategy, leveraging social media to foster a worldwide group. Their on-line presence is bolstered by user-generated content material, permitting clients to share their experiences and amplify the model’s authenticity.

Glossier At this time

As of 2025, Glossier continues to thrive as an trade chief in innovation, inclusivity, and buyer engagement. Their mission to empower people to have fun their distinctive magnificence stays on the coronary heart of all the pieces they do.

For the most recent in skincare and wonder, go to Glossier’s on-line retailer. Whether or not you’re a longtime fan or new to the model, you’re positive to search out one thing that resonates along with your private type and skincare wants.

My Glossier Favorites: Listed below are some on a regular basis Glossier necessities I like to recommend:


Boy Forehead – A lightweight, fluffy pomade that provides definition and fills out your brows in a couple of swipes.


Balm Dot Com – In eight completely different flavors, the Balm DotCom is a staple lip balm that leaves your lips wholesome and hydrated.


Futuredew – The ultimate a part of your skincare routine that provides moisture and provides you an easy glow with out making you appear oily.

What was at one level only a magnificence weblog has now developed right into a daring and modern 2.1 billion greenback enterprise that works to empower ladies by magnificence.

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Rated ⭐⭐⭐⭐⭐ from Forbes, The New York Instances & The Wall Road Journal.

Ava Parr is a beauty, style & design, and travel writer for Pursuitist. Based in Chicago, Illinois, Ava is a Loyola University Chicago student with a focus on Marketing and Brand Strategy.

Ava Parr

Ava Parr is a magnificence, type & design, and journey author for Pursuitist. Primarily based in Chicago, Illinois, Ava is a Loyola College Chicago scholar with a concentrate on Advertising and marketing and Model Technique.