RIMOWA Introduces Its First Aluminium Purse

Contemplating that RIMOWA has been round for greater than a century now, it’s inevitable that the model has advanced. What began out as a model famed for pioneering aluminium and polycarbonate to be used in suitcases—successfully altering the way in which individuals journey—is now a luxurious way of life model that also places materiality, innovation and craftsmanship on the forefront. To mark the debut of the Unique Bag, RIMOWA unveiled a brand new marketing campaign starring Liu Wen, Central Cee, IB Kamara, and Larissa Hofmann to spotlight the bag’s broad attraction.

RIMOWA’s largest shift was in 2020 when it launched its first sequence of way of life baggage and equipment parked below the By no means Nonetheless line. The gentle, canvas constructions are trimmed with nylon and leather-based for hardy, urban-driven options that stretch the model’s ethos of purposeful instruments for a lifetime of motion past the journey house. Across the similar time, a collaboration with Dior launched the Private case, which is basically an Unique suitcase shrunken right into a crossbody bag or clutch, that now stays a part of RIMOWA’s core choices and has birthed a Sling Clutch iteration. And simply final 12 months, the RIMOWA Signature line was launched with sustainable regenerated nylon as its base materials.

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Now, 4 years since its evolution into way of life baggage and equipment, RIMOWA returns to its game-changing light-weight aluminium innovation for its first unisex purse, the Unique Bag.

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Proper off the bat, the design of the RIMOWA Unique Bag is distinctively RIMOWA—the grooved design emblematic of the model, the seamless colour-matched aesthetic, and the rounded strengthened corners. Just like the Private, you could possibly contemplate it as a mini-sized Unique suitcase however constructed and designed with up to date performance to adapt for its purse use. It’s crafted in aluminium with a leather-based deal with that’s additional strengthened with an aluminium body in order that it’s each snug and durable to carry on to as a top-handle bag. A branded webbing strap is included for added versatility in order that it may be used as a shoulder bag or a crossbody bag.

As a result of the Unique suitcases’ locking mechanism wouldn’t make full sense to be tailored for a purse (think about having to fiddle with two clamps each couple of minutes), RIMOWA devised a brand new button mechanism that facilitates straightforward opening and shutting of the Unique Bag. And for those who’re aware of the Unique suitcases’ handles that snap down flat with that moderately satisfying clack, the identical mechanism could be a possible annoyance for one thing that you simply’d attain for a lot typically than a suitcase. The highest deal with on the RIMOWA Unique Bag stays upright so that you’re capable of seize it and go together with ease, however it may possibly additionally lay flat for a extra modern silhouette when not carried as a purse. All very clearly thoughtfully crafted.

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The inside of the Unique Bag is absolutely lined with Italian-made leather-based with a roomy compartment. Thought of touches embrace a zipped pocket in addition to slots for playing cards; there’s ample house for all that you simply’d want on the day by day to go about your manner.

It is a new chapter for RIMOWA and the Unique Bag is most definitely just the start. You possibly can say that this new design is a longtime coming however as they are saying, good issues come to those that wait. And, boy, isn’t this a great one.

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The RIMOWA Unique Bag in Silver and Black is now out there at RIMOWA shops in addition to on-line.

This text was first seen on Esquire.Sg.

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