Sydney Sweeney‘s latest American Eagle collab has ignited an internet firestorm. The marketing campaign, titled “Sydney Sweeney Has Nice Denims,” options the actress delivering that’s kicked up fairly the controversy:

“Genes are handed down from dad and mom to offspring, typically figuring out traits like hair colour, persona, and even eye colour. My denims are blue.“

Sydney’s wordplay between genes and denims was supposed as a intelligent pun. However, many outraged viewers interpret it as a reference to eugenics — a harmful ideology rooted in racism that endorses the “enchancment” of the human race by controlling replica to eradicate perceived undesirable traits. 

Critics argue that the American Eagle advert’s emphasis on Sweeney‘s blonde hair and blue eyes, coupled with the “genes” reference, evokes notions of genetic superiority and white supremacy.

The Backlash

Reactions to the Sweeney advert have been swift and widespread. Social media platforms have been flooded with critiques, with some customers calling the marketing campaign tone-deaf and even evaluating it to Nazi propaganda. The backlash has sparked discussions about race, magnificence requirements, and a model’s duty to their messaging.

The Sydney AE Advert Is Now . . . Deleted

And . . . American Eagle’s Response?

Shockingly, it took some time for American Eagle to concern a public assertion addressing the backlash surrounding its “Sydney Sweeney Has Nice Denims” marketing campaign. Mainly, they acknowledged the controversy sparked by the advert’s wordplay on “genes” and “denims.” 

The model emphasised that the marketing campaign’s intent was to focus on the standard of its denim merchandise, to not promote any ideological message. Regardless of the criticism, the marketing campaign has acquired an insane quantity of consideration worldwide — with reviews of elevated on-line impressions and a surge in the corporate’s inventory worth.

Whereas the advert’s wordplay could have been supposed as what they name “innocent enjoyable”, it underscores ongoing points in promoting and media illustration.

In a time when most manufacturers are socially accountable and inclusive, American Eagle’s tasteless advert highlights the advantageous line between edgy advertising and marketing and reinforcing outdated stereotypes. 

What we wanna know is why Sydney obtained all caught up on this.

FAQ: Sydney Sweeney’s AE Advert

What’s the controversy surrounding Sydney Sweeney’s American Eagle advert?

The advert includes a pun between “genes” and “denims,” with Sweeney stating, “My denims are blue.” Critics argue that this evokes eugenics and white supremacy as a result of emphasis on Sweeney‘s blonde hair and blue eyes.

What’s the general public’s response?

The advert has sparked widespread debate on-line, with some defending it as a intelligent pun and others condemning it for reinforcing dangerous magnificence requirements.

What does this controversy say about promoting and illustration?

The incident highlights ongoing issues about range and inclusivity in promoting and the potential for well-intentioned campaigns to inadvertently perpetuate outdated stereotypes.

The “Sydney Sweeney Has Nice Denims” Advert Timeline:

  • Marketing campaign Launch: The “Sydney Sweeney Has Nice Denims” marketing campaign was launched on July 23, 2025, that includes Sweeney in varied denim outfits
  • Public Response: The marketing campaign shortly went viral, with widespread dialogue on social media platforms
  • Model Response: American Eagle has not publicly addressed the backlash as of the newest reviews.
  • Inventory Affect: The controversy has led to elevated consideration and a reported surge in American Eagle’s inventory worth
  • Marketing campaign Function: The marketing campaign goals to advertise American Eagle’s new denim line and lift consciousness for home violence prevention, with proceeds from the “Sydney Jean” going to Disaster Textual content Line