Throughout the luxurious trade, a number of the most resilient and recognisable names in trend and sweetness will not be constructed on singular genius, however on generational imaginative and prescient. From Estée Lauder’s entrepreneurial origins to the interwoven inventive threads of Fendi, Missoni and Diane von Fürstenberg, a rising group of female-led companies continues to move down affect not simply by way of model DNA, however by way of bloodlines. Whereas trend and sweetness have lengthy celebrated the thought of “the muse”, a number of the most enduring legacies are formed when inventive energy is inherited and expanded by way of matriarchal traces — the place storytelling, stewardship and magnificence are handed from mom to daughter, usually reshaped with up to date relevance. In 2025, amid ongoing conversations round legacy, succession and feminine management, these dynasties are displaying what long-term imaginative and prescient in luxurious really appears like.

Silvia Venturini Fendi and Delfina Delettrez Fendi

Fendi’s legacy started with Adele Fendi, who handed the model right down to her 5 daughters. Right this moment, Silvia Venturini Fendi continues to supervise menswear and equipment, whereas her daughter Delfina Delettrez Fendi carries the torch because the inventive director of jewelry. This distinctive matrilineal heritage stays on the coronary heart of the model’s ongoing evolution. Silvia Venturini Fendi — granddaughter of Adele — has remained a central determine in the home, co-creating the long-lasting Baguette bag and overseeing menswear and equipment. Now, Delfina Delettrez Fendi is carving her personal path as creative director of jewelry, infusing Fendi’s excessive jewelry collections along with her surrealist contact. This yr, Fendi is ready to have a good time its centennial yr with numerous showcases that spotlight the model’s wealthy, women-led legacy, from artisanal craftsmanship to couture innovation.

Household is integral to Fendi’s id, with Silvia’s unwavering dedication to preserving Italy’s artisanal traditions. Initiatives just like the Baguette and Hand in Hand showcase her ongoing dedication to the model’s values and its shut relationships with artisans. In a 2021 interview with Tim Blanks for One other journal, Delfina Delettrez Fendi shared how her private experiences — together with the lack of her father at a younger age — have influenced her inventive imaginative and prescient. Her perception within the impermanence of life drives her to embrace change and innovation, encouraging Fendi to stay open to new concepts and instructions.

Rosita Missoni and Angela Missoni

Missoni, based in 1953 by the late Ottavio and Rosita Missoni, is likely one of the few Italian homes that may boast three generations of household involvement. Underneath Angela Missoni, daughter of the founders, the model has not solely weathered main crises just like the Chilly Battle and the 2007-08 World Monetary Disaster however has additionally managed to proceed its success by adapting to the ever-evolving trend panorama. Right this moment, Missoni continues to be synonymous with its kaleidoscopic knits and a uniquely Italian bohemian glamour. Her daughter Angela took over inventive path in 1997, refining the model’s id for a brand new era — a uncommon three-generation legacy. Angela’s daughter, Margherita Missoni — as soon as the face of the model — now contributes as a designer and ambassador.

2025 sees Missoni embracing a extra environmentally-conscious technique, with Margherita launching a capsule assortment utilizing upcycled yarns — a nod to the model’s handmade roots and matriarchal ingenuity. In an unique 2021 interview with LUXUO, Angela Missoni spoke on how the management on the Missoni model gives precious insights into the dynamics of family-run trend homes and the challenges of sustaining relevance throughout generations. Angela’s capability to navigate the transient nature of trend — a ability she inherited from her mother and father — has been essential in sustaining the model’s enduring attraction.

Carolina Herrera and Carolina Herrera De Baez

Since founding her trend home in 1981, Carolina Herrera has epitomised polished femininity — her crisp white shirts, sculptural robes and poised aesthetic grew to become synonymous with assured, highly effective ladies. Nevertheless, it was her daughter, Carolina Herrera de Baez, who would add an olfactive layer to the model’s DNA — becoming a member of the home in 1996 to guide its perfume division. In contrast to her mom’s structured sophistication, de Baez infused the Herrera scent portfolio with sensuality and storytelling, championing fragrances that celebrated complexity and contradiction.

A famend co-creation of the duo is the 2016 bestseller “Good Lady”, with its now-famous stiletto-shaped bottle — a logo of femininity as energy. De Baez described it in a 2017 interview with Coveteur as embracing “the enjoyable duality all ladies have: good with a little bit of naughty,” a philosophy that subverted conventional beliefs of scent and energy. Drawing inspiration from her personal rule-breaking youth, she performed with contrasts: white florals and darkish cocoa, delicate heels and provocative messages.

Although neither mom nor daughter holds a present design title on the model (Herrera stepped down as inventive director of her namesake label in 2018 and now serves as a worldwide model ambassador), their affect endures. Right this moment, beneath the inventive path of Wes Gordon, Carolina Herrera continues to uphold its founder’s codes of magnificence and boldness, whereas its perfume empire — particularly increasing throughout Asian markets — nonetheless echoes de Baez’s spirit of daring class. The Home of Herrera stays a testomony to generational creativity, the place type, scent and self-expression are handed down like matriarchal heirlooms.

Sonia Rykiel and Nathalie Rykiel

Usually hailed because the “Queen of Knits,” the late Sonia Rykiel remodeled Parisian trend within the late twentieth century along with her insouciant, body-conscious sweater attire and subversive particulars like inside-out seams and uncovered stitching. Launching her namesake label from the bohemian coronary heart of Saint-Germain-des-Prés in 1968 — the identical yr as France’s scholar protests — she stood as a uncommon lady main in a male-dominated period of trend, holding her personal amongst friends like Yves Saint Laurent and Karl Lagerfeld. Nathalie Rykiel joined the home within the Nineteen Seventies and assumed full management in 1995, bringing a literary and trendy sensibility that strengthened the label’s Parisian id. Whereas the Rykiel model would later change possession and face monetary difficulties, 2025 sees a quiet resurgence in archival collections and area of interest capsule drops that honour the legacy of mom and daughter alike.

Their relationship was famously profound. Sonia as soon as mentioned of Nathalie, “She’s simply the one I used to be ready for,” whereas Nathalie has spoken of rising up in her mom’s orbit not as an act of riot however as an evolution. Sonia was equally tender about her son, Jean-Philippe, a gifted musician who misplaced his sight shortly after delivery and remained largely out of the general public eye. For him, Sonia was not only a type icon however a maternal fixed: “She was tenderness personified all through my childhood,” he as soon as wrote. Rykiel’s affect — private, political and sartorial — was encapsulated by then-President François Hollande, who mourned her 2016 passing by calling her not solely a designer, however a creator of “an angle, a lifestyle.” Identified with Parkinson’s within the early Nineteen Nineties, Sonia confronted sickness with the identical fearless honesty she delivered to her work, publishing a memoir in 2012 that exposed the vulnerabilities behind the general public persona. Right this moment, whereas Sonia’s hallmark striped knits and liberated silhouettes are archived in museums, the emotional and stylistic imprint she left on her daughter — and on generations of girls — continues to encourage.

Diane von Fürstenberg and Talita von Fürstenberg

Few clothes have had the endurance of DVF’s wrap costume, launched within the Nineteen Seventies by Diane von Fürstenberg herself — a jersey staple that fused sensuality and famously hailed as a wardrobe staple that would take ladies from boardroom to dancefloor. However what really cements DVF as a matriarchal powerhouse isn’t just the costume, however the dynasty. As City & Nation as soon as captured, Diane has lived many lives: a designer, a princess, a feminist and an oracle-like determine who now dedicates her platform to empowering ladies worldwide. Her granddaughter Talita von Fürstenberg — affectionately known as TVF — has develop into each inventive collaborator and heir of that mission.

Since launching her capsule line “TVF for DVF”, Talita has modernised the model’s aesthetic for a youthful viewers, reinterpreting legacy by way of the lens of digital tradition and youth attraction. However her function is just not restricted to trend. In 2025, as co-chair of the DVF Awards and an energetic member of the Diller–von Fürstenberg Household Basis, she extends her grandmother’s ethos of empowerment into philanthropy, advocating for girls’s management on a worldwide scale. Their partnership displays greater than succession however a generational co-authorship of a model deeply intertwined with the thought of feminine self-actualisation. “Your mother wore DVF, and perhaps your grandmother wore DVF, however now I can carry one thing a little bit extra contemporary and youthful,” Talita as soon as informed City & Nation. That intergenerational continuity — bridging matriarchal values with up to date relevance — is what retains the model not solely alive, however resonant to ladies of all generations.

Anastasia Beverly Hills

Anastasia Beverly Hills is an instance of a matriarchal legacy in magnificence that isn’t merely inherited however in-built tandem, by way of a shared imaginative and prescient. Romanian-born entrepreneur Anastasia Soare based Anastasia Beverly Hills in 1997, introducing a revolutionary strategy to eyebrow shaping through her now-iconic Golden Ratio Eyebrow Shaping Technique. Armed with an schooling in artwork and structure and the tenacity of an immigrant chasing the American dream, she remodeled a salon approach right into a multimillion-dollar magnificence empire.

The rise of Anastasia Beverly Hills is much from a solo act. Her daughter, Claudia Soare — additionally identified by her Instagram deal with @norvina — grew up immersed on the planet of magnificence, ultimately becoming a member of the corporate and dealing her approach by way of each division. Now President and artistic director, Norvina has remodeled Anastasia Beverly Hills right into a Gen Z darling, utilizing daring palettes, inclusive color idea and digital-first advertising and marketing to maintain the model culturally related in an ever-competitive panorama. Anastasia Beverly Hills additionally spearheads inventive path with social media methods that proceed to dominate TikTok and YouTube tutorials.

Learn Extra: Anastasia and Norvina Soare of Anastasia Beverly Hills on Operating a Magnificence Empire

The mother-daughter duo’s relationship is marked by a generational synergy. Anastasia stays hands-on, whereas Norvina pushes the inventive envelope — significantly by way of her personal Norvina Assortment, identified for its theatrical pigmentation {and professional} artistry. Collectively, they nonetheless take a look at each forehead product batch, guaranteeing high quality stays private. As Anastasia informed Elle Singapore, “If anybody goes to grasp what it takes to run Anastasia Beverly Hills with its pursuits and mission at coronary heart, it’s my daughter.” With over 18 million Instagram followers and a presence throughout world retailers, Anastasia Beverly Hills continues to thrive, not simply as a model, however as a matrilineal testomony to magnificence. As of 2025, the enterprise is valued at over USD 500 million and stays probably the most distinguished examples of how legacy — when shared between generations — can form the way forward for luxurious magnificence.

Dr Barbara Sturm and Charly Sturm

Probably the most compelling examples of recent matriarchal legacy in 2025 is Dr Barbara Sturm, who revolutionised skincare by way of her science-backed, anti-inflammatory formulations rooted in orthopaedics and molecular cosmetics. Her daughter, Charly Sturm — as soon as a model ambassador and now a Gen Z tastemaker — has developed right into a strategic drive inside the firm. Based mostly in New York and signed to IMG Fashions, Charly merges her insider entry to trend and tradition with the model’s wellness-driven ethos. She leads the model’s newly launched “Microbiome Reset” marketing campaign — a motion addressing city pores and skin fatigue for youthful audiences — and often shares her personal rituals in interviews and throughout social media.

As reported by South China Morning Publish, Charly has grown up amid movie star circles and excessive trend, with appearances in JW Anderson and Stella McCartney’s runways, whereas additionally attending main occasions along with her mom. Collectively, they characterize a brand new form of magnificence legacy — one which blends medical credibility with influencer-era attraction.

Estée Lauder and Aerin Lauder

Based in 1946 by Estée Lauder, the wonder empire started with handmade lotions bought in magnificence salons. Right this moment, the Estée Lauder Corporations has grown right into a multi-billion-dollar world enterprise, encompassing over 20 status magnificence manufacturers. The Lauder legacy continues by way of Estée’s granddaughters, Aerin and Jane, each of whom play pivotal roles in shaping the model’s path. Aerin — along with her eponymous way of life model — stays a robust presence within the firm, whereas Jane — as government vp — leads enterprise advertising and marketing and knowledge technique. In 2025, the corporate stays a pacesetter in personalised skincare innovation and world model enlargement, all underpinned by a matrilineal ethos of belief and aspiration.

In line with Forbes, Aerin Lauder holds a internet price of USD 1.2 billion as of two Might 2025, reflecting a USD 13 million improve (1.08 p.c). Having been with Estée Lauder since 1992, Aerin served as a board member from 2004 to 2016. In 2012, she launched AERIN — her luxurious way of life model — which spans a variety of merchandise, together with purses and residential decor which are obtainable in 45 international locations. Aerin’s entrepreneurial experience is mirrored in her sister Jane Lauder — a former government vp at Estée Lauder — who additionally serves on the corporate’s board. In 2019, AERIN additional diversified by introducing a line of premium tub and physique merchandise for resorts. As of 2024, Aerin ranks #2751 globally on Forbes’ real-time internet price checklist.

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